Lithuania goes along with other world countries by implementing a request to show ID when buying alcohol.
Our task was to create the concept how to announce it to people and produce a full visual communication.
First insight we made and never step out was this - all we say, all we show - has to feel positive, be positive.
And here it goes. We ID!
Art Direction, Branding, Copywriting
Insert copy here, which should vary depending on your region.